Especially in economically difficult times, marketing is enormously important in order to positively anchor one’s own brand in the minds of our target groups again and again. This includes personal, familiar contact via our sales department as well as at events that invite networking. But what happens after the customer visit or after an event in our company? How do we ensure that we are still there for our customers, even if we are not available 24/7?
DIGITAL MARKETING COMES INTO PLAY
With our website we provide information about our company and our product portfolio. Data sheets and brochures are available for download in several languages at any time. In our social networks such as LinkedIn, we place weekly news about our products, trade fair appearances, technologies and events, thus creating information platforms for our customers that never sleep.
TWO MILESTONES WE HAVE ALREADY REACHED IN 2020:
Website system changeover to WordPress with new keyword-based content
What counts in digital marketing is a fast reaction time, easy handling of systems and the ability to find creative ways to stand out from the crowd. With WordPress we have all these possibilities. In the course of the conversion, website content was optimized and keywords were added that are particularly popular in Google searches. We thus achieve a better quality and placement on Google.
1,000-follower brand on LinkedIn cracked
The LinkedIn business platform is a presentation platform for many companies worldwide. The platform is used to present themselves as companies, to maintain and expand networks. With weekly posts around Filtration Group Industrial we have managed to double our number of followers and thus the number of FG Industrial interested parties in less than a year.
Therefore our motto is:
« WIDE AWAKE TO ADVANCE DIGITAL MARKETING! »
So that our information is available day and night for target groups from all over the world.
Digital Marketing Manager